International toy manufacturer improves sales forecasting with automation

Challenge

In an increasingly globalized market, companies selling clothing, toys, and specialized food products must work with an extensive network of resellers and thousands of individual distributors.

This includes managing stock and evaluating sales data across multiple regions, languages, and currencies. Our customer manufactures and sells toys around the world via branded stores, major conglomerates, and smaller retailers.

With so many sales channels, their Business Intelligence team struggled to build sales forecasts that would accurately reflect global conditions as well as the unique requirements and fluctuations within regional markets. Collecting data required manually retrieving consumer information and operational metrics, such as inventory and sales data, from retailer portals. The process was slow and delays in delivering these market insights could impact the customer’s agility to flex production to meet demand.